Purpose
Why we exist
We exist to foster the education and hope of tomorrow's citizens.
Talent acceleration ecosystem
Every story deserves a future
Demà is a global ecosystem with over 30 years of experience delivering educational technology solutions to accelerate young talent, driving the evolution of tomorrow's society.
We connect young people to real employment and income opportunities through education and unique teaching methodologies, creating new prospects for children, young people, adults and their families across the country.
- +1 million students impacted across Brazil
- 91.9% of young people who complete the program end up formally employed
- 90.9% of young people served by Demà complete High School, while the Brazilian national average is only 54.5%
Who we are
For over 30 years, Demà has operated where the public sector and private initiative meet
We believe that education only transforms when it is targeted.
When it opens doors. When it generates income. When it truly changes the story of those who receive it.
Values
What we believe in
- Sensitivity
- Confidence in impact
- Dream big
Who we are
What we do
We are the ecosystem that turns deep social knowledge into educational technology solutions.
A FUTUREFOR EVERY STORY
News and content
Ideas that build the future.
We produce editorial content on the forces reshaping work, education, and society.
creative economy
More than a job: young people learn how to prepare for the challenges of their professional future
Entering the job market is often a time filled with doubts for many young people. How do you prepare a résumé? How do you do well in an interview? Which profession should you choose? These are some of the questions that arise when the search for a professional opportunity begins. However, in a context of […]
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Impact in numbers
The impact the numbers reveal.
Each data point below represents a life that took a different path.
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+1 million
students impacted in over three decades.
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50 thousand
young people served in the 2026/27 cycle.
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91.9%
employability rate after program completion.
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+300 thousand
families impacted since Demà's creation.
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30+
years of nationwide operation, in all regions.
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5 million
people. The goal that drives us toward the future.
Our solutions
Solutions that open doors.
We turn decades of social knowledge into practical tools for the market.
Demà Aprendiz
The first step in your career.
Apprenticeship program that connects young people to their first formal job, with technical and socioemotional training.
I want to be an Apprentice →Demà Educa
Pedagogical intelligence that transforms the classroom.
Technology and methodology for education networks that want to elevate the quality of education at scale.
Bring Demà Educa to your network →Demà Sagres TV
The voice that echoes impact.
Educational TV network with cultural, educational, and civic content, present throughout the country.
Watch Sagres TV →Demà Pro
Connecting talent to the economies of tomorrow.
Professional training pathways focused on the new economies — digital, green, creative, and care.
Discover the Learning Pathways →Who Demà is for
Where would you like to start?
The Demà ecosystem offers different paths for different profiles. Find yours.
Demà Youth
Your first job starts here
Training, support, and guidance for your first opportunity
Company or Government
Be part of Brazil’s social transformation
Help education turn into jobs and income for thousands of young people
Demà Projects
Discover Demà’s educational technology solutions
See how Demà is preparing Brazil’s young human capital for the challenges of the new economy
Partners
Who walks alongside us
We build results together with brands and people who share our values. Each partnership strengthens what we deliver and expands the reach of our work.
Global recognition
Our work has global recognition.
The Demà methodology is aligned with the major international frameworks for human and sustainable development.
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SDGs — United Nations
Our education and productive inclusion initiatives contribute directly to the UN Sustainable Development Goals.
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IOC — Olympism365
Partnership with the International Olympic Committee's Olympism365 movement, using sport as a tool for social transformation.